The brand also bolstered its relation with the leading retailers who have proved to be a stable and strong partner for them. The above graph clearly shows the massive difference in the revenues of Puma with its competitors. FINANCIAL ANALYSIS – NIKE, ADIDAS, PUMA Karl Budinsky, Michal Malcek, Pascal Bula, Philipp Schachten 1. ; Huge Customer base – Nike has millions of … Reach thousands of academicians and corporates across the globe. External Analysis of the Sports shoe and apparel industry: Apart from seeing very high level of competition, the sports shoe and apparel industry is also seeing very fast growth. This shows a growth rate of 14.14%. One brother started the company Adidas, whereas the other started Puma. SWOT Analysis 5. Competitors Analysis of Nike Brand. The focus of the marketing expenses continues be on sports performance partnerships, such as those with the world’s fastest athletes like Usain Bolt and Andre De Grasse, greatest footballers like Antoine Griezmann and Sergio Agüero, golfers like Lexi Thompson and Rickie Fowler, football federations like Italy, Switzerland and Uruguay, football clubs like Arsenal FC, Borussia Dortmund and Chivas, the Jamaican and Cuban Olympic Federations and many others. With their high revenues and disposable incomes they have kind off created a tough entry barrier for Puma to become a big player. Puma rakes in less than its competitors annually, but executives don't seem too worried. Puma, currently a distant third in the sporting-goods industry behind giants Nikeand Adidas, wants to return to its sporting roots, led by its new CEO Bjoern Gulde. * By clicking on "Buy Now" you agree to accept our ". Customized Solutions Research and Development: Puma brand is very innovative and has a very rich Research and Development team. You can use the following in your reference section in order to give credit to the source. The company was founded by Rudolf Dassler in 1948 following a split with his brother Adolf Dassler. Market & Product Analysis 2. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. All Rights Reserved by Barakaat Consulting. I love writing about the latest in marketing & advertising. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. There’s not much one can do to stop them from copying. Umar Farooq January 15, 2019. MERCEDES AMG PETRONAS, Scuderia FERRARI and RED BULL RACING sponsored by PUMA dominated the phenomenal season of Formula One which proved to be the major driver of PUMA’s motorsport category. Need Strategic Analysis for this company? New partners like Olympique de Marseille, Borussia Mönchengladbach and A.C. Milan have also been added to the PUMA family. [online] Available at: https://www.swotandpestle.com/puma/ [Accessed 08 Feb, 2021]. It also sponsors the athletic track champion Usain Bolt. The top 10 competitors average 11,056. May 8, 2019 By Hitesh Bhasin Tagged With: SWOT articles. Analyzing the prices of Puma and comparing with its competitor prices was discovered, that all of them are more or less on the same price levels – medium to high. In Australia, the main higher class competition would come from Nicholas Goodwin and Michel Jones, which are both … Are you looking for a report which is not covered on our website? Marketing and Sponsorship: Puma spends heavily in promoting its brand throughout the world via sponsorship. Wage Dispute: Puma has disputes regarding wages among its workers which sometimes lead to strikes and production suffers. Investments in marketing to strengthen the brand reach, 1. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu 2. Keep it up! Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT ANALYSIS OF UBER – UBER SWOT analysis, SWOT Analysis of Pepsi – PepsiCo SWOT analysis, SWOT Analysis of Bulgari – Bulgari SWOT analysis. In order to support its women’s business, PUMA endorses fashion icons Rihanna and Kylie Jenner. PUMA as … We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. PUMA is worth mentioning and one of the strong Adidas competitors. For different referencing styles and detailed guidelines, please click here. According to 2019 data, Puma has 13000 people working for it. Holistic Analysis Puma is one of the top Nike competitors and is known for its excellent line of sports shoes. Brand equity: PUMA distributes its products in more than 120 countries and employs around 11,000 people worldwide. Puma should also embark on a new expansion drive in wholesale and retail business that are using a unique type of promotion as a medium to further solidify its … 2. Licensing strategy complementing and enhancing PUMA’s … High Growth rate: Puma has been witnessing high growth rate. ----- - - SEO Tools. PUMA SE competes with ADIDAS AG, and CTS EVENTIM; as well as few others. In Track & Field, PUMA sponsors the Jamaican, Cuban, and Barbados Athletic Associations. Puma SE is affected by environmental regulations and standards, just like any other manufacturing firm. The current list has international footballers Sergio Agüero, Antoine Griezmann, Marco Verratti, Yaya Touré, Olivier Giroud, Gianluigi Buffon and Marco Reus. The US athlete footwear industry saw a growth of 2% in 2017. PUMA is a pioneer in this segment and they have set standards for years with the success of their models and collaborations with designers. Nike had approximately €27.3 billion revenue in 2015 and Adidas had €16.92 billion revenue in 2015. Adidas is among the most financially stable companies globally and utilizes its financial superiority to fend-off competition from other global companies such as Nike and Puma. Puma SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting. They can focus on the changing patterns in these industries and cater to the masses accordingly. Top Quality, 1. It manufactures various accessories, apparels, casual footwear and sporting equipment and footwear. This shows healthy growth rate and now they have been focussing on expanding aggressively which might result in higher growth in the coming year. Its swoosh symbol is easily recognized by everyone. Puma had witnessed a revenue of €3.39 billion in 2015 which increased from €2.97 billion in 2014. The PESTLE/PESTEL analysis of Puma is presented below: Copyright © 2021. Strategic Management Essays, Term Papers & Presentations . Find, Reach, and Convert Your Audience. The use of more sustainable materials, such as BCI cotton (40%), blue sign polyester (46%) and FSC certified paper and cardboard (92%), was increased and the use of solvent-free polyurethane was also manoeuvred by the brand PUMA. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! 3. Major digital innovation initiatives undertaken by BMW, Japanese automakers Honda, Toyota, Suzuki Motor and the competition faced from Korean giants- Hyundai and Kia, Columbia Sportswear SWOT & PESTLE Analysis, Weatherford International SWOT & PESTLE Analysis, ZF Friedrichshafen SWOT & PESTLE Analysis, 1. The theories we learned in our class we used that to an analysis of the marketing of PUMA to produce analysis done by us which will show how PUMA can be more effective and be in a competitive advantage by implementing these theories in practice. Puma SE is a German designer and manufacturer of sport and casual footwear, clothing and accessories and the third largest sportswear manufacturer globally. These five forces are dealt with in detail below. Puma is one of the top Nike competitors and is known for its excellent line of sports shoes. Analyzing PUMA SE competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. Times, a new ERP system slated to be a stable and strong partner for.... Scope for innovation and research and Development promoting its brand present and will result in increase! 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